Mona Chung Deakin University, Australia

Shanghaied: Why Fosters could not survive China analyses how cross cultural barriers influence the outcomes of Australian companies doing business with China. The conclusions from three years of research have enabled the author to make contributions that will help organisations find the right strategies in planning, negotiating, management and marketing.

"Failure to address cultural differences will incur what are now identified in the international business world as cultural costs. To avoid these huge costs, the project must start with a quality background study on the cultural parameters influencing the operation."

Contents 

The Awakening Dragon 

The Importance of Beer throughout History 

How Cultural Differences Affect Business, Communication and Negotiation

 Effects of Cultural Differences on Strategic Investment 

Managing People in China 

Australian Management in China 

Cross-Cultural Marketing 

The Chung Model, Cultural Capability Theory and the Glass Wall Effect 

The Research Method - A Personal Journey and Reflection 

Conclusion: A Better Way Forward

National Library of Australia Cataloguing-in-Publication data:
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Includes index

 ISBN 978-1-920889-32-6 (paper back)

 ISBN 978-1-920889-33-3 (hard cover)

 Intercultural communication - Australia. Intercultural communication - China. Australia - Commerce - China. China - Commerce - Australia. 382.0994051
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