Bruce Hearn Mackinnon

Throughout the lead up to the 2007 federal election, one issue more
than any other dominated political debate and media attention:
industrial relations, and specifically the Howard government’s
Work Choices legislation, aimed squarely at reducing union power and
influence and encouraging employers to pursue non-union employment
contracts, chiefly Australian Workplace Agreements (AWAs). How did
Australia get to this juncture? One key factor most certainly has
been the apparent effectiveness of one company – Rio Tinto – in
introducing and maintaining non-union employment arrangements
throughout most of its Australian operations. So successful have
they been, that other companies – including the Commonwealth Bank,
Telstra, Qantas and virtually all employers in the metalliferous
mining sector – have since adopted the template for
de-unionisation developed and applied so effectively by Rio Tinto.
To understand how and why such radical employer strategies were
developed and implemented, and therefore how this experience has
encouraged conservative government’s to lend political and
legislative support for such initiatives, it is necessary to step
back in time, to a period when such anti-union behaviour was
considered radical or ‘maverick’.

Why is the CRA/Rio Tinto story so important? Firstly, it represents
the clearest and most successful example of an apparent conscious
management strategy of de-unionisation witnessed in Australia.
Secondly, the company strategy is strongly based on a theoretical
footing, itself a rather unique circumstance. Thirdly, the scale of
the company’s operations, enables cross sectoral comparisons to be
made. Fourthly, the existence of different unions operating across
the metalliferous and black coal sectors enables the relationship
between management and union strategies to be investigated. Finally,
the general effectiveness of CRA/Rio Tinto’s employment relations
strategy over the past 20 years is seen to have provided a template
for management inspired de-unionisation policies, since adopted by
other major companies, but more importantly, underpinning the
radical direction of industrial relations reforms introduced by the
Howard government.
Dr Bruce Hearn Mackinnon is a Senior Lecturer in Human
Resource Management at Deakin University and a regular contributor
on employer matters in the Journal of Industrial Relations. He
previously worked as an official of the Building Workers Industrial
Union (NSW), as an economist with the Commonwealth Treasury in
Canberra, in between several years as a full time rock musician.
Contents
From CRA
to Rio
Theoretical Foundations /Justifications
The NZAS
Experiment: Promise of Things to Come
Hamersley Iron: How the West
Was Lost
Comalco: War on all Fronts
Black Coal: Management Meets
its Match
Hunter Valley No. 1 Mine: Turning the Tide
Conclusions.
National Library of Australia Cataloguing-in-Publication data:
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Mackinnon, Bruce Hearn
Behind work choices: how
one company changed Australia’s industrial relations system
Bibliography
Includes
index
ISBN 978-1-920889-20-3 (paper back)
ISBN 978-1-920889-21-0 (hard cover)
1. Australia.
Parliament. Workplace Relations Amendment (Work Choices) Bill 2005.
2.
Industrial relations – Australia.
3. Labour
laws and legislation – Australia. I. Title
344.9401
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