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Report on the Study of Strategic Flexibility in Professional Service Organisations

Fran Pesich

Strategic flexibility is an important factor for practice success. A study of responses received from over 60 architectural practices around Australia indicated that it was the ability to choose from an array of strategies that was important for the practice to improve on its performance. Some 11% of a practice's success may be attributable to the number of strategic options available to the practice. In this study, it was found that process-based strategies were more generally possible than market-based strategies or organisation/management-based strategies.

Dr Pesich is a senior consultant with Archistruct Pty Ltd, a Fellow of the Australian Institute of Company Directors (FAICD) and an active member of the Institute of Management Consultants (MIMC)

Contents
The report covers the following topics:
Strategic Flexibility Defined
The Professional Service Organisation Defined
The Architectural Practice
Measures of Strategic Flexibility
Previous Research in Strategic Flexibility
The Hypotheses
The Research Study
The Population of Interest: Architectural Practices
The Responses Received: Practice Profiles
The Responses Received: the Practice’s Environments
The Responses Received: Strategic Flexibility
The Rasch Analysis
The Influence of Practice Size and the Environment
Conclusions

Appendix:
    Survey Strategies
    Profile of Firms - Population and Survey Sample
    Descriptive Statistics
    Ranking the Strategies

National Library of Australia Cataloguing-in-Publication data:
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     Pesich, Fran
       Report on the Study of Strategic Flexibility in Professional Service Organisations
       Bibliography.
       ISBN: 978-1-920889-05-0
           1. Strategic planning.  2. Professional practice.
           3. Architectural firms - Australia - Management.  I. Title.

    658.4012
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Price: AUS $40.00 plus postage/packaging of AUS $10.00 per order within Australia, or AUS $20.00 overseas.

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   Heidelberg Press             (Fax +61 3 9459 8827)
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   Heidelberg 3084, Australia.